According to a study at
Yale, one of the most effective ways to change negative attitudes about obese
people is by addressing perceptions of normative beliefs within particular social
Rebecca Puhl, associate research scientist in the Rudd Center for Food Policy & Obesity and lead author of the study, said the model used in this study, known as social consensus theory, is based on the experience that people generally adopt the attitudes of valued "in-groups," such as peers.
The first of three studies included undergraduate students whose attitudes were recorded before and after the study. It had three parts-including telling students in one group that other students had positive attitudes about obese people, and telling students in a second group that other students had negative attitudes about obese people.
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